Voodoo Doughnut

Client

Voodoo Doughnut is an iconic doughnut brand featuring one-of-a-kind offerings with a fanatical customer base. Founded in Portland, Oregon, its original downtown storefront is a must-see tourist attraction.

Their goal

The founders of Voodoo felt they had hit a critical inflection point in the evolution of the brand and believed there was significant opportunity to grow the concept nationally. They were seeking a value-added private equity partner with the right resources and expertise in national, multi-unit expansion.

How we helped

Meriwether Group ran a process focused on value-added private equity partners with deep expertise and solid track records in the consumer and restaurant sectors.

The result

San Francisco–based Fundamental Capital purchased 75% of the company, enabling the founders to retain a meaningful ownership stake and benefit from significant liquidity. The partnership with Fundamental Capital provided the resources and capital needed for Voodoo Doughnut to successfully respond to its growth opportunities and expand its concept nationally. Voodoo Doughnut now operates in seven states with 19 locations including Portland, Eugene, Denver, Austin and Hollywood and Orlando at Universal Studios.