Airstream

Client

Airstream travel trailers and campers are known for their sleek automotive styling that distinguishes it from other RVs. Founded in 1931, Airstream prides itself on providing timeless design, quality craftsmanship, and all the features you need on the road.

Their goal

Airstream had the opportunity to offer Airstream-branded products to the many “dreamers"—those who aspired to own an Airstream but were not yet able to do so—and to those looking for a custom product created through shared brand collaborations.

How we helped

To find the right products and partners to represent the Airstream lifestyle, Airstream engaged Meriwether Group to source and build relationships with aligned brands for collaborations and licensing agreements.

The result

Airstream now has a growing range of products that fit perfectly within the Airstream lifestyle. The products created through brand collaborations offered something new to loyal customers and accessible options for those who dreamed of experiencing the brand.