The Meriwether Group is structured to help the entrepreneur fulfill what we call “The Founder’s Journey”, which is based on author Joseph Campbell’s monomyth described in his book, The Hero with a Thousand Faces. The monomyth, or the hero’s journey, is a basic pattern that its proponents argue is found in many narratives from around the world. Meriwether Group has extrapolated that pattern to include what we consider to be the present day hero, the founder or entrepreneur, and are structured in order to support them. We believe entrepreneurs or founders are heeding the call to bring something new into the world. They are building something that matters, doing something larger than themselves. The way we see it, that makes them a hero.
While on the hero’s journey, or founder’s journey as we call it, the founder crosses the threshold of the ordinary, known world, the one of W2 income and guaranteed health coverage, in order to enter the world of the unknown. Quickly, the founder experiences the first failures, and lands in what Campbell describes to be “the abyss.” At this point, the business thesis can prove to have merit with revenue and profitability, but the founder is uncertain on how to add new locations, add capacity or expand the product offering, and becomes concerned about having all of the skills necessary to fulfill their journey. According to The Hero with a Thousand Faces, this is when the founder meets the mentor. Skywalker had Obi-Wan, Frodo had Gandalf, and founders have Meriwether. As a mentor, the Meriwether Group can help develop the additional tools founders need to make their journeys successful. Similar to Obi-Wan and Gandalf, Meriwether cannot take the journey for the hero, but we can walk with them every step of the way. Eventually, the hero reaches the defining moment, and the Deathstar is defeated or the founder, along with Meriwether reaches “Fulfillment.”