Yogitoes is defined by their revolutionary products, most notably, their Skidless towel, and their serious passion for sustainability and social responsibility. The company was looking to grow but wanted to do so in a way that stayed true to their mission of sustainability of mind, body and spirit. That’s where Meriwether Accelerators came in. We led their sales organization and realigned Yogitoes’ distribution strategy while respecting the integrity of the company’s sustainable approach. We also worked with an investment partner, Cascadia Capital, to help the owner gain access to the resources she needed to begin her next journey. It was a win for everyone.