As a global leader in the Powersports category with a market capitalization of over $5 billion, Polaris fuels the passion of workers and outdoor adventurers around the world. Meriwether Group was engaged to develop and execute on a licensing and brand collaboration strategy. A tightly focused brand book and collaboration tool was created to target best-in-class footwear and hosiery partners. That work led to the signing of a global exclusive license agreement for Polaris branded footwear and hosiery.
The new product will incorporate technology, fit and function that ties back to the Powersport activities that are the foundation of the Polaris brand. With this partnership, Polaris anticipates significant revenue and increased brand awareness through new product, distribution and touch points with consumers.