Pendleton is a true American icon, with a 150-year tradition of crafting woolens of the highest quality. Today, Pendleton remains true to its roots, blending a passion for innovation with commitment to quality, responsibility, and sustainability. Pendleton’s desire to stretch and reach new frontiers was a perfect opportunity for the brand to partner with the Meriwether Group. Meriwether’s brand connections and breadth of experience in leading licensing strategy and execution helped Pendleton leverage its signature designs and unique fabrics to expand into exciting new areas and partnerships. Pendleton has enjoyed results from these partnerships that are both aesthetically and financially successful, similar to collaboration and licensing efforts Meriwether has led on behalf of multiple iconic and authentic brands, including Nike, Voodoo Doughnuts and Airstream.
In addition to expanding opportunities for the brand, Meriwether has engaged with Pendleton to better understand and serve its consumers, with a focus on the women’s business. During this two-year effort, one of Meriwether’s core team has worked in-house at Pendleton, helping to see this journey through to completion. Collaboration with Pendleton’s internal teams has generated an updated women’s product line, heavily steeped in the company’s unique DNA, to be hitting their stores in 2018!