KURE Juice Bar, founded in 2011, has been a hit since its food cart origins. Nate Higgins and Nick Armour, founders and friends, strive to create balance in life. KURE exemplifies their ethos through its products, physical stores, and customers’ lives. KURE’s innovative methods, from its blended bowls and cold-pressed juices to its unique smartphone ordering, payment, and rewards app have upended the fresh juice market.
Nick and Nate enlisted the support of Meriwether Accelerators to help them expand their product offering, secure new distribution methods, and provide strategic business planning and a detailed growth plan during a period of rapid expansion. As part of our strategic partnership, we provided KURE with creative debt financing allowing them to grow without giving up valuable equity.