Back in 1961, you could buy a Colossalburger at the first Burgerville restaurant for just 29¢. “It’s Tremendous!” their sign promised. Customers agreed and Burgerville has been delivering on that promise ever since. Much has changed over the years, but one thing hasn’t: their commitment to serving great food. The company looked to Meriwether Accelerators for some fresh thinking on their menu, which they wanted to evolve to suit their customers’ changing tastes. Meriwether dug in and did the research to understand what target consumers wanted, then served up a wide range of solutions, including menu ideas, implementation strategies, and a healthy Bob’s Red Mill breakfast program. As for customer response, well, it’s been “tremendous!”